Passing along the 20th volume of our work on CPGs, Beer, and Hard Seltzer. This quarter, we added a set of questions to ask consumers/beer drinkers about their sentiment toward and expected engagement with Bud Light. We did not mention anything about their recent market campaign to respondents. Any reference to the campaign was from a fill-in in which respondents could tell us why their opinion of the brand worsened or improved.

Open Report:

Bespoke – CPGs, Beer, and Hard Seltzer Vol 20.pdf1.9 MB

Key Takeaways and Charts: