Each quarter, we visually match 100+ identical items found on both AMZN and Wayfair. We then analyze the % of times each platform is cheaper than the other, the average price per item, and the magnitude of the average price being cheaper on either platform.
Please note that we try to keep the items consistent from the prior wave, but whenever an item is removed from Amazon or Wayfair we swap in a new item found on both platforms.
Survey Data Re-Flag:
- Bespoke – Online Retailers Quarterly Report
- *this report contains feedback from Wayfair shoppers on how often they cross-shop and their pricing perceptions when they cross-shop.