Passing along the 9th volume of our survey focused on streaming players. This quarter, we added questions to gauge consumer interest in a Roku built TV (article here). Open Report:Bespoke – Streaming Players Vol 9Key Takeaways and Charts:

  • Initial feedback around interest in a Roku built TV is positive, especially among existing Roku and TCL customers.
  • Sentiment toward Roku (satisfaction and purchasing TVs because it has Roku on it, etc) improved off of already positive readings. 
  • Pricing is increasingly important relative to prior waves to respondents in the market to buy a TV.
  • Respondents are gradually shifting their streaming to smart TVs with built-in streaming operating systems and away from dedicated streaming devices.