Passing along four decks from our survey work in South Korea. Please let us know if you have any questions. 

Open Reports:

Key Takeaways:

  • Streaming Video – most feedback (engagement and sentiment) was positive for NFLX and improved q/q.

  • Video Gamers – recent purchases of PS4 games softened a touch as interest ticked higher in the upcoming PS5 launch.

  • Food Delivery – Covid continues to generate an increased need for fresh food delivery services. Consumers are generally satisfied with each platform tested, but not overwhelmingly loyal.

  • Covid – Concerns increased q/q and expectations for how long Covid will be an issue extended. Most respondents say Covid and social distancing is impacting their personal finances negatively.