Passing along some follow-up survey work we ran over the past week to check in with consumers on how they are feeling about the Tesla brand and if their view of Elon Musk since he took over Twitter is impacting sentiment. Open Report:Bespoke – TSLA Brand Health Check (Jan 23)Key Takeaways and Charts:

  • Elon Musk is definitely polarizing responses among consumers related to Tesla brand sentiment. 
  • Net/Net: The impact is more with consumers who consider themselves to be Democrats. Worth noting given this context – our survey suggests the majority (60%+) of current Tesla owners are Democrats.