Open Report:Bespoke – Yeti Vol 6
Key Takeaways and Key Charts:
- Awareness of the Yeti brand has increased considerably over the past year.
- Consumer opinion of the Yeti brand has been consistently strong / positive across the history of our surveys.
- An increasing percentage of those who are aware of Yeti believe it is a “brand that is here to stay.”
- Ownership of Yeti items has been trending higher sequentially and improved this quarter.
- Respondents suggest that they bought more Yeti products during the holiday season this year compared to the year prior.
- All product types showed an increase in ownership by consumers q/q.