Open Report:Bespoke – Yeti Vol 6

Key Takeaways and Key Charts:

  • Awareness of the Yeti brand has increased considerably over the past year.

  • Consumer opinion of the Yeti brand has been consistently strong / positive across the history of our surveys.

  • An increasing percentage of those who are aware of Yeti believe it is a “brand that is here to stay.”

  • Ownership of Yeti items has been trending higher sequentially and improved this quarter.

  • Respondents suggest that they bought more Yeti products during the holiday season this year compared to the year prior.

  • All product types showed an increase in ownership by consumers q/q.