Passing along the 5th volume of our work on online real estate and iBuying. Please let us know if you have any questions.
Open Report:Bespoke – Online Real Estate and iBuying Vol 5
Key Takeaways:
- Respondents who are currently in the market (to buy or sell a home) are considerably more likely to have a positive opinion of iBuying and are more likely to say they would engage with an iBuyer.
- Awareness of iBuying continues to increase, especially among home- owners.
- Zillow remains the most recognized platform when it comes to iBuying.
- An increased percentage of homeowners have requested an offer from Zillow (over the past year, since we started asking about iBuying).
- Home-owners show an increasing willingness to absorb a discount for the convenience of selling to an iBuyer compared to historical volumes.
- The percentage currently looking to sell or move is down sequentially, but most of that appears to have shifted to “in the next year” as opposed to pushing out further beyond a year.
Key Charts:
