With the rumored release of Netflix’s account sharing surcharge, we’ve been getting color on potential impacts of the charge at different price points. Here are a few charts and takeaways…
- The percent of subscribers sharing has declined sequentially
![](/wp-content/uploads/2023/04/image.png)
2. But among those who share, it is an important feature for them
![](/wp-content/uploads/2023/04/image-1.png)
3. Additionally, 44.8% of respondents consider Netflix to be a “need to have” (which is a larger number compared to all other streaming video platforms we ask about)
![](/wp-content/uploads/2023/04/image-2.png)
So how will the account sharing surcharge impact engagement?
It depends, as our survey also shows that the willingness to pay a surcharge varies considerably depending on the price of the surcharge
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