FB Is On A Diet, But Still Phat

by | Dec 13, 2018

Facebook has been shedding pounds (ie, in the form of user engagement), but both Instagram and WhatsApp have been making serious gains during the same period of time. Our consumer trackers on the Facebook flagship platform look bad and have continued to worsen, but we...

MCD | It’s Easy As 1, 2, 3…

by | Dec 10, 2018

Our work on McDonald’s is a great tool to monitor not only underlying dynamics but also the relative strength or weakness of new initiatives (such as the $1, $2, or $3 Menu). Below is the feedback we received from respondents. We also have great feedback on...

Bespoke – Looking Back at SNAP

by | Dec 6, 2018

Snapchat has had a rough year (down 71% since February 16 of 2018). Even during that peak of optimism, our consumer insights backed by historical data underscored structural headwinds working against SNAP. First, the history in our trackers of platform cross-over...

Paying Up For Spotify and Apple Music

by | Nov 28, 2018

Willingness to pay for streaming music has been driving higher over the past two years in our survey. This rising tide has lifted a handful of entities, but our latest iteration pegs Spotify and Apple Music as the fastest runners in the race. Below you will see three...