1. Sentiment toward both Ninja and Shark brands among consumers is very positive on an absolute basis and on a relative basis compared to peers
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2. Ninja Kitchen has an NPS of 45.2 and Shark has an NPS of 36.6
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3. Both Shark and Ninja are at the higher end of our rankings when it comes to awareness ownership conversion rate (ie, % of those who are aware of the brands who own products from the brands)
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