DataLinks
Survey Says…
Wal-Mart >< Income
Gen Pop – Traffic Trends By Income
Visits across low cost retailers improved post-pandemic, moreso for WMT than for any others and especially among higher income respondents.
Wal-Mart >< Income
Customers – Basket By Income
Higher income WMT customers are more likely to buy non-grocery merchandise compared to under $100k customers.
Wal-Mart >< Income
Customers – Store Visit Sentiment
Lower income respondents enjoy the Wal-Mart in-store visit more than higher income respondents.
Wal-Mart >< Income
Customers – In Store Frequency
Lower income WMT customers visit in-store more frequently.
Wal-Mart >< Income
Customers – Online Frequency
Higher income Wal-Mart customers shop the retailer online more frequently.
Wal-Mart >< Income
Customers – Spend Per Visit
Higher income Wal-Mart customers spend more, per average, per visit.
Wal-Mart >< Income
Customers – Shopping Frequency Changes
Higher income WMT customers offer more volatile feedback related to shopping frequency changes… IE, a lower percentage said the same and a higher percentage said increasing and decreasing.