by Bespoke Intel | Jan 24, 2024
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by Bespoke Intel | Jan 24, 2024
1. Consumers continue to view the Peloton brand as a brand that’s more for wealthy consumers than for all. The sentiment has been more flat/unchanged q/q. 2. Among those who aren’t currently customers of Peloton, the majority don’t have interest in...
by Bespoke Intel | Jan 24, 2024
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by Bespoke Intel | Jan 23, 2024
1. Sentiment toward both Ninja and Shark brands among consumers is very positive on an absolute basis and on a relative basis compared to peers 2. Ninja Kitchen has an NPS of 45.2 and Shark has an NPS of 36.6 3. Both Shark and Ninja are at the higher end of our...
by Bespoke Intel | Jan 23, 2024
This content is for members only