NFLX Survey | Positive Trends

by | Jul 14, 2023

Full Report Access Headline Takeaways: Generally +ve streaming sector trends. Streaming continues to gain as the preferred method for consuming video content. The number of streaming video services that consumers think is appropriate to sign up for at a given time has...

PTON – For Some or For All?

by | Jul 12, 2023

The more consumers at large consider Peloton to be a fitness and wellness brand for all, as opposed to a luxury hardware brand for some, the larger the TAM opportunity will be for the Peloton app. No better way to gauge this than to ask consumers directly and track...