Below are charts from the 46th volume of our AAPL consumer survey work in the US (we run AAPL surveys in China as well).
AAPL has come into focus as a topic of increasing interest with the buyside recently. Start a free trial with us to see all pages from wave 46 and to follow where this data goes when we run volume 47 in two weeks.
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Takeaways:
- People say they are more excited for iOS 18 than prior updates.
- The share of consumers who plan to choose iOS as their next phone increased and reached a series high in our July wave.
- Consumers in our surveys have been broadly positive toward AI. Adoption has steadily increased with each wave we run and there is a larger cohort who tell us they would potentially refresh hardware if it worked better with AI “depending on what AI can do for them”
- Consumer opinions toward AAPL have improved, especially in recent surveys.
Charts:
