We asked consumers about Amazon’s plans to launch a section on its site/app featuring cheap items that ship directly to consumers in the US from warehouses in China.
Asked and Answered:
- General opinion of this section of the site / app launching (Chart Below)
- If the addition of this section of the site / app would change their opinion of Amazon as a brand (Chart Below)
- What types of products / goods they would be likely / unlikely to buy from that section of the site / app (Chart Below)
- (In Full Report) How likely would you be to shop this section of Amazon if it launched? Cross-tabbed by experience with Amazon
- (In Full Report) Would you view items purchased on this section of Amazon to be additional to what you would typically buy from Amazon, or would it replace your existing spending on Amazon?
- (In Full Report) Would this section launching on Amazon impact how much you shop on Temu, Shein?
- (In Full Report) How much use do you have in general for websites or apps that sell cheap goods and ship from warehouses in China directly to you in the US?
- (In Full Report) Time series of awareness and usage of Temu. KPI tracking for Temu, Shein, Amazon, Etsy, Wayfair, eBay, etc.
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