1. Around 10% of respondents report that they are avoiding one or more brands because they are upset with them for one reason or another. Top brands mentioned on this front include Bud Light, Target, Starbucks, Disney, and Instacart.
2. Brands that stood out as having very strong ties to those who are either aware of or active users of each platform include YouTube, Amazon, Netflix, and Roku.
3. Consumers pulled back slightly in our January wave in their opinion of spending money across discretionary categories that we ask about.