Below are highlights from the 9th volume of our 10,000N deep-dive survey on CVNA (132 page survey report). We will soon be launching wave 10. If you are interested in a spot in our group custom survey, get in touch ([email protected] or 914-630-0512).
Carvana gets much better growth from WOM (Word of Mouth) than alternatives…
Consumers have been favoring used cars over new, recently…
We are still in the early innings of consumers buying cars online, but at least half of consumers (!) think they will buy cars online eventually…
Ignoring the noise of the pandemic, the share who prefer online now (post pandemic) compared to pre-pandemic has grown…
CVNA is positioned well competitively against alternatives in the eyes of consumers…
The value proposition to consumers is clear and well-defined. Consumers can buy intoo what they understand and value. Convenience…
As time has marched on, Carvana customers have been increasingly going to Carvana and avoiding a trip to the dealership altogther…
Customer satisfaction is very high…
Likelihood of retaining customers for a future purchase is high…
