Consumers broadly view food delivery as more of a luxury than a necessity. DASH continues to lead all food delivery platforms in terms of popularity, with UBER coming in at second. We ran a deep-dive analysis on consumers that use both DASH and CART for food delivery purposes to gauge why each customer base preferred one over the other. We found that those who prefer DASH do so because of the speed and reliability aspects of the platform, with DASH being seen as quicker in both delivery times and app navigations. Respondents who favored CART tend to do so because of the greater selection and variety on the platform.