1. Projected interest in a potential/rumored paid membership program through Target is relatively low among the broader population, but ~35% of folks who shop Target 2-3+ times per month indicate being a range of somewhat to very interested.
2. If Target were to pursue a Costco or BJ’s model with their “Project Trident” membership, they would find fewer customers interested in paying up compared to if they pursued an Amazon / Walmart + type program.
3. Costco customers continue to note that Costco fuel prices are lower relative to other gas stations, but the share has declined q/q since we started asking the question.
4. The share of Walmart and Target customers who flag higher prices continues to decline relative to the peak.
5. Self-reported Wal-Mart shopping trends have been fairly stable over time in our quarterly survey.
