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Key Takeaways:


  1. Initial pop of downloads and awareness is high.
  2. People who have downloaded it give it a positive rating.
  3. But NPS is middling for such a new platform.

Social Platforms:

  1. Concerns about privacy issues continue to subside.
  2. Interest in being verified on social media increased q/q.
  3. Reels engagement feedback improved again.
  4. After a prolonged period of slow softening, sentiment toward Facebook has been improving this year (toward the platform overall, and specifically toward ads).
  5. Snapchat users have been shifting more toward messaging and away from stories.
  6. Twitter users have a net favorable opinion of Elon Musk owning Twitter.