With the rumored release of Netflix’s account sharing surcharge, we’ve been getting color on potential impacts of the charge at different price points. Here are a few charts and takeaways…

  1. The percent of subscribers sharing has declined sequentially

2. But among those who share, it is an important feature for them

3. Additionally, 44.8% of respondents consider Netflix to be a “need to have” (which is a larger number compared to all other streaming video platforms we ask about)

So how will the account sharing surcharge impact engagement?

It depends, as our survey also shows that the willingness to pay a surcharge varies considerably depending on the price of the surcharge

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