Our PTON survey results have a balance of positives in negatives for investors to consider. Below is one area we are highlighting because we haven’t heard it being discussed as much. Consumers who are higher income, consumers whose financial situation has improved in the past year, and consumers who have moved recently are considerably more likely to own Peloton products. The main reason we are highlighting these slides is this: if we move into a recession, the customer segments/profiling that over-index the most as Peloton customers could impact the demand outlook. As noted earlier, our report includes a balance of positives and negatives (including a customer base that is very excited about the brand). We just wanted to flag an interesting and worthwhile thought exercise around threats to the upcoming demand landscape.
PTON Demand Considerations in The Event of Recession
by Bespoke Intel | Sep 26, 2019