1. Roku remains the market share leader when it comes to dedicated streaming devices that consumers use. Roku leads Amazon Fire Stick and Apple TV.
![](/wp-content/uploads/2024/02/image-40.png)
2. Consumers have a relatively strong level of connection to the Roku brand, on an absolute basis and relative to peers.
![](/wp-content/uploads/2024/02/image-42.png)
3. The share of Roku users who watch the Roku channel has increased sequentially.
![](/wp-content/uploads/2024/02/image-38.png)
4. Consumer satisfaction with the Roku TV software interface remains high. Roku leads key competitors on this front.
![](/wp-content/uploads/2024/02/image-41.png)
5. 32.2% of TCL owners said that they bought a TCL TV primarily because it had Roku TV on it.
![](/wp-content/uploads/2024/02/image-39.png)