1. Roku remains the market share leader when it comes to dedicated streaming devices that consumers use. Roku leads Amazon Fire Stick and Apple TV.
2. Consumers have a relatively strong level of connection to the Roku brand, on an absolute basis and relative to peers.
3. The share of Roku users who watch the Roku channel has increased sequentially.
4. Consumer satisfaction with the Roku TV software interface remains high. Roku leads key competitors on this front.
5. 32.2% of TCL owners said that they bought a TCL TV primarily because it had Roku TV on it.
