If 2023 will be remembered in history for one thing, it would be the rise of generative AI into the main stream. The introduction of AI chatbots such as ChatGPT have changed the way that we interact with technology forever, and it doesn’t look like it’s going to slow down any time soon. Even in our own work flow here at Bespoke Intel, we have begun implementing AI features into our research process to analyze our free text data. Over the course of the year we’ve run numerous surveys tracking AI chatbot and search trends. Awareness of the availability of AI chatbots has increased considerably over the course of the year. The share of consumers who use AI chatbots occasionally has increased sequentially over the course of the year, but the share that uses them regularly has declined M/M.
