1. Sentiment toward both Ninja and Shark brands among consumers is very positive on an absolute basis and on a relative basis compared to peers
2. Ninja Kitchen has an NPS of 45.2 and Shark has an NPS of 36.6
3. Both Shark and Ninja are at the higher end of our rankings when it comes to awareness ownership conversion rate (ie, % of those who are aware of the brands who own products from the brands)
