The Set Up:
We have been tracking usage mix on the SNAP app over a number of months to see if usage behavior is shifting
Why it is important:
Stories and discover are more easily monetized than messaging, so a shift in usage toward stories and discover would be a positive.
Evidence | What We Are Finding:
Usage mix has been shifting toward stories / discover. We plan to dig in on this further and scope additional factors that may increase engagement with discover/stories in the coming months.