Key Takeaways:

  • Streaming video has gained as the preferred method for consuming TV and film content over the history of our survey.
  • The share of consumers who subscribe to cable, satellite, or telco television has declined over the history of our survey. An increasing share of those who do not have cable TV said they cancelled to use internet streaming services instead.
  • Interest in ad-supported streaming platforms has grown sequentially over the past 4-6 quarters.
  • Most of the engagement related topics on Netflix are consistent with what we observed in recent prior waves.

Full Report: