If you cover consumer in any way shape or form and don’t know about Temu, what kind of rock have you been living under?
We first heard of Temu late last year. We didn’t know much about it at the start – just that it was a really fast growing app and that the investment community was starting to notice. Earlier in the year when buyside folks would talk to us about the work we were doing and we mentioned Temu, most of them had never heard of it. Then a couple weeks later they’d circle back telling us that they were noticing the app more and more. Now, Temu is one of the topics we get asked about most often when folks are looking for survey data from us.
The charts below offer some color from our latest survey work on Temu, but it is only a small part of what we have…
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