Below are some year-in-review takeaways from our TEMU survey work. Our full report contains deep-diving competitive analysis with an array of retail and etail platforms and detailed identical item pricing analysis for Temu vs. Shein and AMZN. Start a trial with us today for more!
TEMU – A YEAR IN REVIEW
Awareness of Temu has increased considerably…
The share of consumers who shop Temu has increased, but October saw the first reduction in the share of consumers shopping Temu “regularly”
More people are shopping it, but among existing customers shopping frequency has pulled back some…
People who shop Temu seem to split immediately into categories of love it or hate it, based on their NPS readings…
Consumers use Temu for an array of product types, but clothing is number one…
Temu customers are more likely to use it for low cost items than high cost items…
Customers love it because it is cheap / has low prices…
But they complain about shipping times and quality…
Sentiment is generally positive, but has softened over time…
