Since January, Tesla has implemented price cuts on their vehicles on five separate occasions. Consumers have shown a broadly favorable view towards these price cuts, though we should note that some existing Tesla owners had complaints about the price cuts harming the resale value of their vehicle.
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Among respondents who expressed that they were interested in purchasing a Tesla at some point in the future, there has been a steady shift over the past two years in the catalyst for why they wanted a Tesla. Sentiment has shifted from consumers wanting one because it is an electric vehicle, to wanting one because they like the brand and look of the vehicle.
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