Since January, Tesla has implemented price cuts on their vehicles on five separate occasions. Consumers have shown a broadly favorable view towards these price cuts, though we should note that some existing Tesla owners had complaints about the price cuts harming the resale value of their vehicle.

Among respondents who expressed that they were interested in purchasing a Tesla at some point in the future, there has been a steady shift over the past two years in the catalyst for why they wanted a Tesla. Sentiment has shifted from consumers wanting one because it is an electric vehicle, to wanting one because they like the brand and look of the vehicle.

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