Wayfair knows what consumers are thinking: Is this $189 side table actually going to hold anything? Enter the “Verified” badge — their newest attempt to ease furniture anxiety without sending customers a wrench and a therapist. We surveyed 1,000 U.S. consumers and found that a surprising number say a little badge could go a long way. So… is trust just a sticker away?
The Problem: From our survey (chart below)… 50.6% of those who have considered buying furniture from Wayfair in the past year said that they perceive Wayfair to be “riskier” than buying from a furniture store in person (42.9% said no difference and 6.6% said physical stores are riskier).
The Solution: Wayfair Verified. Check out our blog post here to see how many of the folks above said that a “Verified by Wayfair” stamp would make the purchase feel less risky.
Charts Below!
