TSLA Brand Health Check (May 2023)

The below charts are from a survey conducted in May 2023. We will be running this same survey with consumers over the next week. Let us know if you might have any interest in the upcoming results!

Consumers Are, ON CLOUD, Nine….

Positives: Consumers love the brand and opinions are improving. Pricing power with consumers. High quality customers (over-indexes to more frequent purchasers and brand direct folks). Over-indexes demographically to younger and higher income consumers. Customer base...