by Bespoke Intel | Jan 31, 2024
1. Consumers self-report more discretionary confidence compared to our last wave in October of 2023. Feedback is still softer than series highs, but has improved q/q. 2. Among those who have used each of the retailers and etailers in our survey, Amazon is the customer...
by Bespoke Intel | Jan 29, 2024
1. A plurality of respondents prefer to get their oil changes done at the dealership (32.8%). Quick Lube shops ranked second, at 19.1%. 2. Among those who prefer Quick Lube Shops, a plurality would choose Jiffy Lube (34.3%) followed by Valvoline (23.8%). There is a...
by Bespoke Intel | Jan 26, 2024
1. Consumers who use AI Chatbots describe a range of different activities that they use them for. A smattering of information, asking questions, entertainment, and work or school related help. 2. Based on our reading of fill-in responses, there is a mixture of hope...
by Bespoke Intel | Jan 25, 2024
1. Intentions to purchase an electric vehicle for their next vehicle purchase continue to move lower (currently sits at a series low). 2. Consumer opinions on the Tesla Cybertruck continue to skew neutral to negative. 3. In fill in responses, consumers wrote that they...
by Bespoke Intel | Jan 24, 2024
1. Consumers continue to view the Peloton brand as a brand that’s more for wealthy consumers than for all. The sentiment has been more flat/unchanged q/q. 2. Among those who aren’t currently customers of Peloton, the majority don’t have interest in...
by Bespoke Intel | Jan 23, 2024
1. Sentiment toward both Ninja and Shark brands among consumers is very positive on an absolute basis and on a relative basis compared to peers 2. Ninja Kitchen has an NPS of 45.2 and Shark has an NPS of 36.6 3. Both Shark and Ninja are at the higher end of our...
