Consumer opinions of Yeezy’s skew mostly neutral overall. Among respondents who have owned Yeezy’s, sentiment is net positive.

The share who currently use Yeezy’s has declined q/q.

Consumers do seem to be likely to purchase Yeezy’s at a price point that is lower than traditional retail. This is especially true of respondents who already own Yeezy’s (but the price difference doesn’t make them more likely to buy, if anything it makes them slightly less likely to buy).

Lower prices for Yeezy’s correlate with higher consumer demand.

Lower prices for Yeezy’s correlate with higher consumer demand. Respondents who already own Yeezy’s would be more likely to buy at all price points compared to those who have never owned Yeezy’s.