Passing along some cross-tab analysis that we ran this morning on consumer engagement with Amazon Prime Membership, Amazon Fresh, and Amazon Online Purchases. We cross-tabbed the data to show which cohorts are lagging in their usage of Amazon and then show the changes in their usage from February to March. Please keep in mind, we last ran this survey right after concerns heightened in the US but just before the lock downs started. In April, we will get another read and will likely see more significant shifts in the data. We also plan to add a cross-tab next month for rural vs. suburban vs. urban respondents.
Open Report:Bespoke – AMZN Month over Month Analysis
Preview:
