Passing along a breakdown deck focusing more specifically on Disney+. Please let us know if you have any questions. We have some incremental insights/cross-tab analysis in this deck on top of what we have sent out in streaming video reports recently. The most interesting takeaway is that we saw a m/m increase in 7 day free trials but those respondents in particular are in a riskier financial position.
Open Report:Bespoke – Disney+ Research Breakdown
Key Takeaways:
- Covid-19 is causing an increase in streaming video usage
- We observed an increase in 7 Day Free Trials With Disney+ m/m, but they are higher risk subs
- Streaming wars sentiment has been shifting In Netflix’s favor
- Disney+ subscriber satisfaction is strong
- Non-subs of each are more likely to be looking to sign up for Netflix in the next month than Disney+
- Disney+ is disproportionately driven by parents with children under 10 and by young age cohorts compared to Netflix
Key Charts:
![](https://ci4.googleusercontent.com/proxy/VY1NeV-FfzjUeLiyCRR47TauwEbJ4IbNejsUg0TvPMiwKMW2z_8PcM-Lzf9RiB79QsfnsSF_X5dH4qw4_l1tCfFM2PxvvEr76R-KX3vCSw=s0-d-e1-ft#https://bespokeintel.com/wp-content/uploads/2020/04/dis1.png)
![](https://ci5.googleusercontent.com/proxy/Y5b5Thf44iKKpHm-tuyr5h5_I4ac7_2RpX1jm4caYDY-DLpHkRMREob3xaXVAgBYVWOBF-PtwBApQIpM_LIYM0A_3zbqR9-Atan0phR2ZQ=s0-d-e1-ft#https://bespokeintel.com/wp-content/uploads/2020/04/Dis2.png)
![](https://ci5.googleusercontent.com/proxy/OEpqtg0HjrODS5mlYROPbuwGXmfjrm1oxlmMuITjXSFEXiMEsm2GXstULa0f0A_rSda53HjWH_zGK1aCx66FzU-zzpP-7DtFhtsCa45EcA=s0-d-e1-ft#https://bespokeintel.com/wp-content/uploads/2020/04/Dis3.png)
![](https://ci5.googleusercontent.com/proxy/y6xE0PZNEFp-6mRiQAGyMuoKYYL1Ox2E3M2Fnu4cx4zkGTJQ47NXu-_Osz0iLTm_KMGd0Qn4rLzxDpxmUipPVJ1daxmBuTs-XsN5cXBUWQ=s0-d-e1-ft#https://bespokeintel.com/wp-content/uploads/2020/04/Dis4.png)
![](https://ci5.googleusercontent.com/proxy/fXY52WJeDwsCahf48y9HIMg08b-uwQYe2KZY49Y5-f2V1gEdWAgIRwQbfWIB59m7-PDVb3kcQkZ-fK6NuOXHx8sDfNngmqKjjSLxqJ4rRw=s0-d-e1-ft#https://bespokeintel.com/wp-content/uploads/2020/04/Dis5.png)