Passing along a focused research report on SPOT, flagging longer term positive trends backed by data from our surveys.
Open Report:Bespoke – SPOT Positive Trends
Summarizing The Trends Discussed:
- Airpods Driving More Spotify Usage
- Spotify is Winning Podcasts and Growing The Moat (Unique Content)
- Improvements To Already Strong Consumer Sentiment and Engagement
- Paid Users Have The Highest Satisfaction With Value For Money
- Gaining Share “In The Car”
Key Chart:
