Passing along a focused research report on SPOT, flagging longer term positive trends backed by data from our surveys.

Open Report:Bespoke – SPOT Positive Trends

Summarizing The Trends Discussed:

  • Airpods Driving More Spotify Usage
  • Spotify is Winning Podcasts and Growing The Moat (Unique Content)
  • Improvements To Already Strong Consumer Sentiment and Engagement
  • Paid Users Have The Highest Satisfaction With Value For Money
  • Gaining Share “In The Car”

Key Chart: