With news today of Spotify striking a deal with Joe Rogan to make his podcast a Spotify exclusive, we wanted to pass along some analysis we ran this evening on some relevant data we have on hand. Please let us know if you have any questions or if you’d like us to run any follow-up analysis on this data. 

Open Report:Bespoke – Joe Rogan and Spotify

For Reference:Our Streaming Music and Satellite Radio Report

Key Takeaways:

  • Joe Rogan Will Help Spotify In The Podcast Battle Against Apple
  • Joe Rogan Listeners Are Valuable Subs: IE, More Active Music and Podcast Users
  • Joe Rogan Is The Most Popular Podcast; Barstool Is Worth Watching
  • Podcast Listening Has Steadily Been Increasing / Gaining Share
  • Joe Rogan Users Over-Index As Male, Younger, and Higher-Income