Open Report: Bespoke – W Thesis Analysis

Key Takeaways

  • Valuable Ad Space – Customers Over-Index To Using Sponsored Products/Ads.
  • Online Furniture Purchasing is a Tailwind that is Still in Early Innings
  • Wayfair Brand Awareness and Customer Acquisition Has Legged Higher Consistently
  • “Shop With Photo” and “View in Room” Are Value Adds Among Slice of Customers Using Them
  • Amazon Cross-Shopping a Threat, But Visualization and Selection Offers Wayfair Protection
  • Wayfair is Seen as a Better Experience Than Alternative Online Platforms, Loyalty Increasing

Top Chart: