DataLinks
![Lulu logo](/wp-content/uploads/2024/06/Lulu-logo.png)
![lulu competition](/wp-content/uploads/2024/06/lulu-competition.png)
Survey Says…
![Screenshot 2024-06-06 135510](/wp-content/uploads/2024/06/Screenshot-2024-06-06-135510.png)
Athleisure Survey
Athletic Clothing
In recent years, the share of consumers who use athletic wear has gone up. Furthermore, the share of consumers who use athletic clothing for casual wear has increased.
![Screenshot 2024-06-06 135522](/wp-content/uploads/2024/06/Screenshot-2024-06-06-135522.png)
Athleisure Survey
Quality vs. Competitors: Lululemon
Amidst the influx of new competitors into the space, Lululemon customers have increasingly told us that they believe Lululemon’s clothing performance is superior to competition.
![Screenshot 2024-06-06 135536](/wp-content/uploads/2024/06/Screenshot-2024-06-06-135536.png)
Athleisure Survey
Quality vs. Competitors, By Demo
The table at left slices customer responses related to performance vs. competitors by various customer demographics.
All demographics view the brand as superior, on net, though there are some variations worth looking through in the table.
![Screenshot 2024-06-06 135548](/wp-content/uploads/2024/06/Screenshot-2024-06-06-135548.png)
Athleisure Survey
Quality vs. Competitors: Nike
Similar to Lululemon customers, Nike customers view the athletic performance as superior to competitors.
![Screenshot 2024-06-06 135557](/wp-content/uploads/2024/06/Screenshot-2024-06-06-135557.png)
Athleisure Survey
Quality vs. Competitors: Athleta
Athleta customers have been more likely to view the performance as the same as competitors.
![Screenshot 2024-06-06 135605](/wp-content/uploads/2024/06/Screenshot-2024-06-06-135605.png)
Athleisure Survey
Quality vs. Competitors: Under Armour
Under Armour customers have been more likely to view the performance as the same as competitors.
![Screenshot 2024-06-06 135616](/wp-content/uploads/2024/06/Screenshot-2024-06-06-135616.png)
Athleisure Survey
Quality vs. Competitors: Adidas
Adidas customers have been more likely to view the performance as the same as competitors.