In recent years, the share of consumers who use athletic wear has gone up. Furthermore, the share of consumers who use athletic clothing for casual wear has increased.

Amidst the influx of new competitors into the space, Lululemon customers have increasingly told us that they believe Lululemon’s clothing performance is superior to competition.

The table at left slices customer responses related to performance vs. competitors by various customer demographics.

All demographics view the brand as superior, on net, though there are some variations worth looking through in the table.

Similar to Lululemon customers, Nike customers view the athletic performance as superior to competitors.

Athleta customers have been more likely to view the performance as the same as competitors.

Under Armour customers have been more likely to view the performance as the same as competitors.

Adidas customers have been more likely to view the performance as the same as competitors.