DataLinks
Topic: Netflix and Live Sports
Netflix Earnings Report Transcript, April 2024
To sustain growth long term, we must continue to: Improve the variety and quality of our entertainment – with more, great TV shows and movies, a stronger slate of games and must-watch live programming.”
“We are very excited for our much anticipated live boxing match between Jake Paul and former heavyweight champion Mike Tyson, which we believe will become a must watch event this summer. We believe that live, eventized cultural moments – alongside a regular cadence of live programming like WWE Raw – will be a real value add for existing and future members.
Survey Says…
Streaming Video
Live Sports
58.4% of Netflix subscribers are at least somewhat interested in watching live sports on Netflix.
45.3% of all respondents are at least somewhat interested in watching live sports on Netflix.
Streaming Video
Live Sports and Churn Reduction
Nearly a third of Netflix subscribers said more live events on Netflix would make them less likely to cancel.
Streaming Video
Live Sports and New Subscriptions
30%+ of those who aren’t Netflix subscribers would at least consider signing up if live sports were included (depending on which sporting events).
Streaming Video
High Profile Boxing Matches
35.7% of Netflix subscribers are at least somewhat interested in watching high profile boxing matches.
Streaming Video
Interest in Paul vs. Tyson Fight
25.3% of Netflix subscribers are very or extremely interested in the fight.
Streaming Video
Likelihood of Watching Paul vs. Tyson
58.4% of Netflix subscribers are at least somewhat interested in watching live sports on Netflix.
45.3% of all respondents are at least somewhat interested in watching live sports on Netflix.
Streaming Video
Deeper Dive Into Watching Likelihood
15% of Netflix subscribers said they will create their schedule around the fight so they could watch it (high probability these folks follow through and actually watch it).
37% of Netflix subscribers said they would watch it if they aren’t doing anything when it is on (figure some smaller share of this audience will follow through and actually watch it).