DataLinks

Topic: Netflix and Live Sports

Netflix Earnings Report Transcript, April 2024

To sustain growth long term, we must continue to: Improve the variety and quality of our entertainment – with more, great TV shows and movies, a stronger slate of games and must-watch live programming.”

“We are very excited for our much anticipated live boxing match between Jake Paul and former heavyweight champion Mike Tyson, which we believe will become a must watch event this summer. We believe that live, eventized cultural moments – alongside a regular cadence of live programming like WWE Raw – will be a real value add for existing and future members.

 

Survey Says…

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Live Sports

58.4% of Netflix subscribers are at least somewhat interested in watching live sports on Netflix.

45.3% of all respondents are at least somewhat interested in watching live sports on Netflix.

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Live Sports and Churn Reduction

Nearly a third of Netflix subscribers said more live events on Netflix would make them less likely to cancel.

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Live Sports and New Subscriptions

30%+ of those who aren’t Netflix subscribers would at least consider signing up if live sports were included (depending on which sporting events).

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High Profile Boxing Matches

35.7% of Netflix subscribers are at least somewhat interested in watching high profile boxing matches.

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Interest in Paul vs. Tyson Fight

25.3% of Netflix subscribers are very or extremely interested in the fight.

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Likelihood of Watching Paul vs. Tyson

58.4% of Netflix subscribers are at least somewhat interested in watching live sports on Netflix.

45.3% of all respondents are at least somewhat interested in watching live sports on Netflix.

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Deeper Dive Into Watching Likelihood

15% of Netflix subscribers said they will create their schedule around the fight so they could watch it (high probability these folks follow through and actually watch it).

37% of Netflix subscribers said they would watch it if they aren’t doing anything when it is on (figure some smaller share of this audience will follow through and actually watch it).