PTON: Fitness For All, or Some? Depends on Who You Ask…

by | Sep 26, 2023

Each quarter we run a survey tracking consumer trends within the fitness industry. In the latest wave of the survey, we did tons of deep-dive work on Peloton to better understand their customer demographics and how consumers view the company. Of all of the fitness...

Instacart IPO Primer

by | Sep 20, 2023

On Tuesday, September 19 2023, Instacart became the first venture-backed tech company to IPO since 2021. The stock opened trading at $42 a share, 40% higher than $30 a share which was initially anticipated and closed out its first day of trading at $33.70 a share....