TSLA Brand Health Check (May 2023)

by | Jun 6, 2025

The below charts are from a survey conducted in May 2023. We will be running this same survey with consumers over the next week. Let us know if you might have any interest in the upcoming results!

Consumers Are, ON CLOUD, Nine….

by | May 20, 2025

Positives: Consumers love the brand and opinions are improving. Pricing power with consumers. High quality customers (over-indexes to more frequent purchasers and brand direct folks). Over-indexes demographically to younger and higher income consumers. Customer base...

Wayfair’s Verified: Un-Wobbling Confidence

by | Apr 17, 2025

Wayfair knows what consumers are thinking: Is this $189 side table actually going to hold anything? Enter the “Verified” badge — their newest attempt to ease furniture anxiety without sending customers a wrench and a therapist. We surveyed 1,000 U.S. consumers and...