Wayfair’s Verified: Un-Wobbling Confidence

Wayfair knows what consumers are thinking: Is this $189 side table actually going to hold anything? Enter the “Verified” badge — their newest attempt to ease furniture anxiety without sending customers a wrench and a therapist. We surveyed 1,000 U.S. consumers and...

X Money vs. Venmo and Zelle

Elon Musk’s X (formerly Twitter) is moving deeper into financial services with the development of X Money, a new payments system in partnership with Visa. This move could challenge established players like Venmo, Zelle, and PayPal, but how do X users actually feel...

Realtor Survey | NAR Settlement Fee Changes

The recent National Association of Realtors (NAR) settlement has introduced major changes to how broker commissions are structured, reshaping the landscape for real estate transactions. As these new rules take effect, realtors are adjusting their business models, and...

(GOOG, META) 61 Expert Network Calls in 5 Minutes

Some color below from our proprietary panel of ad agencies. These are folks who we found using our proprietary research recruiting methodology, not people we surveyed through a consumer panel by job title. That means very high quality responses (zero bots or fake...

(AAPL) iOS 18 Excitement and AI

Below are charts from the 46th volume of our AAPL consumer survey work in the US (we run AAPL surveys in China as well). AAPL has come into focus as a topic of increasing interest with the buyside recently. Start a free trial with us to see all pages from wave 46 and...