TSLA Brand Health Check (May 2023)

The below charts are from a survey conducted in May 2023. We will be running this same survey with consumers over the next week. Let us know if you might have any interest in the upcoming results!

Consumers Are, ON CLOUD, Nine….

Positives: Consumers love the brand and opinions are improving. Pricing power with consumers. High quality customers (over-indexes to more frequent purchasers and brand direct folks). Over-indexes demographically to younger and higher income consumers. Customer base...

Wayfair’s Verified: Un-Wobbling Confidence

Wayfair knows what consumers are thinking: Is this $189 side table actually going to hold anything? Enter the “Verified” badge — their newest attempt to ease furniture anxiety without sending customers a wrench and a therapist. We surveyed 1,000 U.S. consumers and...

X Money vs. Venmo and Zelle

Elon Musk’s X (formerly Twitter) is moving deeper into financial services with the development of X Money, a new payments system in partnership with Visa. This move could challenge established players like Venmo, Zelle, and PayPal, but how do X users actually feel...

Realtor Survey | NAR Settlement Fee Changes

The recent National Association of Realtors (NAR) settlement has introduced major changes to how broker commissions are structured, reshaping the landscape for real estate transactions. As these new rules take effect, realtors are adjusting their business models, and...