SNE, MSFT | Price Matters

SNE, MSFT | Price Matters

Source: Our Quarterly Survey of 1,000+ Video Gamers in the US If you read our full video gamers report for subscribers, you would see that most metrics we track related to the upcoming console launches favor Sony. Intentions to purchase, sentiment toward specs,...
Covid – Consumer Concerns Persist

Covid – Consumer Concerns Persist

We run a survey of 1,500 US consumers balanced to census per month scoping sentiment toward Covid, consumption changes, and macro impacts. Below are a handful of charts showing that amidst re-openings and rollbacks of re-openings, the majority of consumers still have...
Wayfair’s Pricing Trick

Wayfair’s Pricing Trick

The Setup:Investors are closely focused on studying pricing dynamics and cross-shopper perceptions between Wayfair and Amazon for identical items. Why This Matters:Simply put: If cross-shoppers notice cheaper prices on Amazon, they’d be more likely over-time to...
SNAP – Usage Mix Becoming More Monetize-able

SNAP – Usage Mix Becoming More Monetize-able

The Set Up:We have been tracking usage mix on the SNAP app over a number of months to see if usage behavior is shifting Why it is important:Stories and discover are more easily monetized than messaging, so a shift in usage toward stories and discover would be a...
How Might Covid Impact iPhone 12 Demand?

How Might Covid Impact iPhone 12 Demand?

The Set-Up:AAPL is trading near all-time highs and expectations have been lofty for the upcoming iPhone 12 launch. Thesis Based Questions:1. Will financial distress caused by Covid and “shelter-in-place” / social distancing create an unexpected headwind?...