Let The Big Dog (AMZN) Eat (TGT)

We just wrapped up the 34th volume of our quarterly survey focused on low cost retailers (WMT, TGT, COST, dollar stores, etc). Sharing a few charts below that highlight an interesting trend that has emerged related to competition between TGT and AMZN… Survey...

Credit Card Trends | Top Three Takeaways

1. Debit cards were the most popular way of spending money in our survey. 2. 61.6% of respondents report paying off their credit card balance in full every month. 3.A plurality of respondents report understanding their various point offerings with credit card brands...

SMB Survey | Top Three Takeaways

1. SMB owners believe that Google would provide the best ROI for an advertising campaign. 2. The top platform that SMBs choose to advertise on is Facebook. 3. A plurality of SMB owners were unaware of Reddit’s Free-Form Ad format.

Video Games | Top Three Takeaways

1. Video game playing frequency has improved over this quarter. 2. There is appetite for the upcoming Nintendo Switch console release in 2025, with amixture of responses among those with interest ranging from folks who might buy it,some who will probably buy it but...

RDDT | Top Three Takeaways

1. Consumers have a positive rating of the quality of content and discussions on Reddit. 2. A plurality of Reddit users typically find themselves on Reddit after a Google search (ie, makes engagement reliant on placement and emphasis in the Google search algorithm)....

US Banking | Top Three Takeaways

1. The top two reasons for why respondents like their current bank is because of its proximity to their home and the reputation that the bank holds. 2. The vast majority (88%) of respondents have not made any changes to their banking relationships in the past 30 days....