Online Dating – Sentiment Improving

Sentiment toward online dating platforms has improved since the start of the pandemic. When we first started asking about it one year ago sentiment was net-negative. The data has flipped positive over the course of 12 months with significant improvements since the...

Noteworthy Wayfair Trends | Primary Research

Start a Free Trial To View All Our Wayfair and Amazon Data If you are a client, login to view the full reports. Key Points: Cross-Shopping Is Increasing, and Customers Think Wayfair Is More Expensive From our identical item pricing analysis work – we have found...

PTON and PLNT – Consumer Feedback

Each quarter, we run a survey to track trends related to PTON and PLNT. Below are a selection of charts from our report this quarter on thesis related issues for both PTON and PLNT. To Access The Full Report – Start a Trial If you are a client, login to view the...

(SE) Free Fire, On Fire

Data Source: 1,000+ US Video GamersKey Takeaways:1. Free Fire gamers are highly likely to expect to still be playing the game one year from now. Of the games tested in our survey, Free Fire gamers are among the most likely to think they’ll be playing the game...

(CVNA) Mindshare Dominant On a Rising Tide

Data Source: Survey of 1,250 US Consumers Balanced to CensusKey Takeaways:1. Consumer willingness to buy a used car online has increased sequentially.2. Younger cohorts are driving adoption, a likely trend that will continue.3. Carvana is mindshare dominant when it...

OpenDoor | Consumers Are “Getting” iBuying

With OpenDoor making its debut on public markets today, we wanted to highlight some of the feedback we have from home-owners on iBuying. Below are a couple charts from our August online real estate survey report showing that consumers are increasingly...