FB Is On A Diet, But Still Phat

Facebook has been shedding pounds (ie, in the form of user engagement), but both Instagram and WhatsApp have been making serious gains during the same period of time. Our consumer trackers on the Facebook flagship platform look bad and have continued to worsen, but we...

MCD | It’s Easy As 1, 2, 3…

Our work on McDonald’s is a great tool to monitor not only underlying dynamics but also the relative strength or weakness of new initiatives (such as the $1, $2, or $3 Menu). Below is the feedback we received from respondents. We also have great feedback on...

Bespoke – Looking Back at SNAP

Snapchat has had a rough year (down 71% since February 16 of 2018). Even during that peak of optimism, our consumer insights backed by historical data underscored structural headwinds working against SNAP. First, the history in our trackers of platform cross-over...

Paying Up For Spotify and Apple Music

Willingness to pay for streaming music has been driving higher over the past two years in our survey. This rising tide has lifted a handful of entities, but our latest iteration pegs Spotify and Apple Music as the fastest runners in the race. Below you will see three...

AAPL – No iPhone Unit Reporting, No Problem

With the announcement that Apple will no longer provide iPhone unit sales, we wanted to flag our survey work as a potential tool to help fill the coming knowledge gap. We have been consistently tracking market share, retention rates, recent purchases, model mix,...