SNAP – Changing The Stories

With SNAP starting off 2019 still trading near 52 week lows, we wanted to highlight some (potentially) underappreciated positives. We include a couple charts beneath key takeaways below from a recent special audiences survey we ran on different segments of younger...

(FB, SNAP) Teens and Social Media Platforms

Everyone understands the importance of younger consumers to the social media landscape. We found that there is much more to the story in our special audiences survey of teens and younger respondents. Below you will find one chart from our 58 page report (we also have...

(AAPL) Getting The Install Base To Refresh

Consumers are holding on to their smartphones for longer than ever in part due to pricier devices. Our internal surveys have shown that Apple iPhone owners in particular are sticking with their smartphones for longer (compared to smartphone owners overall). This...

FB Is On A Diet, But Still Phat

Facebook has been shedding pounds (ie, in the form of user engagement), but both Instagram and WhatsApp have been making serious gains during the same period of time. Our consumer trackers on the Facebook flagship platform look bad and have continued to worsen, but we...

MCD | It’s Easy As 1, 2, 3…

Our work on McDonald’s is a great tool to monitor not only underlying dynamics but also the relative strength or weakness of new initiatives (such as the $1, $2, or $3 Menu). Below is the feedback we received from respondents. We also have great feedback on...

Bespoke – Looking Back at SNAP

Snapchat has had a rough year (down 71% since February 16 of 2018). Even during that peak of optimism, our consumer insights backed by historical data underscored structural headwinds working against SNAP. First, the history in our trackers of platform cross-over...