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Streaming Video – US (NFLX, DIS, GOOG, AMZN)

Key Takeaways: Consumer sentiment regarding Netflix is very positive, trailing only YouTube and Amazon, and ahead of a number of the other brands we ask about including Paramount+, Disney+, and Apple TV+. Consumers also feel more of a personal connection to Netflix...

Audio, Vol 30 (SPOT, SIRI, AAPL, GOOG)

Key Takeaways: Sirius App Revamp: Consumers offer net-positive feedback around the design and interface of the revamped Sirius app. Among those who report having downloaded the app, feedback was generally positive (4.2 stars). While people offered generally positive...

Monthly Tracker Survey (December 2023 Data)

Key Takeaways: -Labor Market: While weekly hours worked declined this month, most other labor market indicators were positive. -Housing: Despite high mortgage rates and tight inventories, our housing market categories were on balance unchanged in December. -Consumer...

Bespoke – Streaming Video Monthly Update

Key Takeaways: Over the past year, the share of consumers who are aware that Netflix has an ad-supported tier has increased (from 47% a year ago, to 61% currently). Since we first started asking about Standard with Ads, the share of Netflix subs who said they are on...

NFLX Fill-Ins | ChatGPT Analyzed

Data Sets Analyzed: 32k+ fill-ins from monthly surveys asking Netflix subscribers to fill-in the name of the title (movie or TV show) that they watched most recently on Netflix. We uploaded a database of 3200+ originals into ChatGPT and asked it to use it to use...

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