(Macro, Retail) Unemployment Income and Economic Spending Power Explored
Open Report:Bespoke - Unemployment Spending PowerKey Takeaways: Consumers on unemployment have mostly noticed $600 boost.Consumers on unemployment mostly say that the check is greater than what they were paid by their most recent job.Those on unemployment who noticed...
(NFLX, DIS, HBO Max) Comparing Demand Leading Into Launch
Open Report:Bespoke - Demand Leading Into Launch HBO Max vs. Disney+ We will have updates tomorrow to our monthly streaming wars trackers tomorrow and will scope what % of consumers signed up for HBO Max in our mid-May monthly survey. Key Takeaways: Demand was...
(SPOT) Joe Rogan Experience Data Download
With news today of Spotify striking a deal with Joe Rogan to make his podcast a Spotify exclusive, we wanted to pass along some analysis we ran this evening on some relevant data we have on hand. Please let us know if you have any questions or if you'd like us to run...
(GDDY) Godaddy Quick Deck
Passing along a handful of slides on Godaddy scoping mindshare (unaided), market share, and other services uses by Godaddy customers other than their domain. Open Slides: Bespoke - GDDY Quick Deck Please let us know if you have any questions about the data. We plan...
(DIS, NFLX) Disney+ Research Breakdown
Passing along a breakdown deck focusing more specifically on Disney+. Please let us know if you have any questions. We have some incremental insights/cross-tab analysis in this deck on top of what we have sent out in streaming video reports recently. The most...
(MTCH, IAC) Online Dating | Usage, Satisfaction, Covid, Tinder Paid
Passing along some insights from our monthly survey on online dating platforms. We included a good number of cross-tabs in this deck. Please let us know if you have any questions about it. Open Report:Bespoke - Online Dating March Update Key Takeaways: Respondents...
(CCL, RCL, NCLH, BKNG, EXPE, TRVG) Cruises and OTAs | Comfort Level Analysis and Search Preferences
Passing along some feedback on consumer sentiment toward cruises / when they would feel comfortable going on one again and on travel search preferences. Open Report:Bespoke - Cruises and OTAs March UpdateKey Takeaways: CruisesRespondents show obvious apprehension at...
(AMZN) Lagging Cohorts Increase Usage of Prime | Lower Income, Older Age
Passing along some cross-tab analysis that we ran this morning on consumer engagement with Amazon Prime Membership, Amazon Fresh, and Amazon Online Purchases. We cross-tabbed the data to show which cohorts are lagging in their usage of Amazon and then show the changes...
(NFLX) Cross-Tabbing Adds and Churn | Domestic
We ran some more cross-tab analysis this morning on recent adders of Netflix (in the past three months) and recent cancellers of Netflix (in the past month). Those who say their income is lower and those who say they think we will go into a recession are more likely...
(AMZN, APRN, Instacart, Shipt, Grocers) Surging Increases In Grocery Delivery
Passing along an update to our monthly trackers on grocery delivery, meal kits, and grocers traffic. Please let us know if you have any questions about the report. It is rare to see this big of a surge in consumer adoption of an activity m/m. We will be monitoring...