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(AAPL, GOOG) Consumer Electronics US, Vol 42
Key Takeaways: 1.Respondents with interest in the upcoming Apple Vision Pro product over-index as higher income, younger, and male. 2.In recent quarters, smartphone owners have been increasingly likely to say they get a new phone every 2 years (every year declined...
(PTON, PLNT) Fitness Survey, Vol 27
Key Takeaways 1.Of all the fitness brands tested, Peloton is the most likely to be viewed as “more for wealthy consumers” as opposed to “accessible for all” (among those who are aware of each of the brands we asked about). 2.There is a significant divergence in how...
Streaming Players Survey, Vol 11 (ROKU)
Key Takeaways: 1.Customers have a favorable opinion of the Roku channel. 2.A cohort of consumers are interested in a TV manufactured by Roku, especially those who are already a user of Roku OS (via a smart TV or a streaming player). 3.Among those who own a TCL TV, the...
BNPL Survey, Vol 10
Key Takeaways: 1.The share of consumers who have used BNPL has gradually increased over time. The same is true of the % of all respondents who say they would use BNPL services in the future. 2.Among those who have used BNPL services in the past 6 months, the share who...
(PDD) Temu Deep Dive Survey, Vol 3
Key Takeaways: Awareness of Temu has increased very sharply over the three quarterly surveys that we have conducted between January and now. The share of consumers who have shopped Temu has increased each wave since January. NPS varies drastically by shopping...
Food Delivery Apps Survey US, Vol 28 (DASH, UBER, etc)
KPIs and Key questions 1.Respondents are more likely to view food delivery apps as a luxury than they are to view grocery delivery as a luxury. The share who view food delivery apps as a luxury increased q/q. 2.Food delivery app users are more likely to self-report...
(AMZN, ETSY, W, OSTK, EBAY) Online Retailers, Vol 42
Tickers Covered: AMZN, ETSY, W, OSTK, EBAY, WISH, WMT, TGT Audience: 1,000+ US Consumers, Balanced to Census, Per Wave Key Takeaways: 1.Among those who have had a Prime subscription in the past, 11.8% found it difficult or very difficult to cancel. Additionally, only...
(META, GOOG, PINS, SNAP) Social Media Ad Execs, Vol 22
Audience: 100+ US Ad ExecutivesTickers Covered: META, SNAP, PINS, GOOG, AMZN, Twitter Key Takeaways: 1.Ad execs point to some level of interest in advertising on Threads when they offer advertising. They point out Twitter as the most likely platform to be negatively...
Audio Survey, Vol 28 (SPOT, SIRI, AAPL, etc)
Key Takeaways: 1.Spotify Premium subs are generally not very surprised by today’s price increase. 2.No one likes price increases, but most Spotify Premium subs indicate that they will take the price increase in stride. 3.Among free Spotify account holders, most say...
Sunday Roundup (7.23.23)
Upcoming Reports: Student Loans SFIX US Food Delivery AAPL Audio (SPOT, SIRI) Online Retailers (AMZN, ETSY, W, Temu, etc) UK Food Delivery Reports Sent Out Last Week: Bespoke-EVs-and-Autos-Vol-11-1Download Bespoke-DPZ-Vol-16-2Download Bespoke-Coffee-Vol-24-1Download...