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(DKS, ASO, FL, AMZN) Sporting Goods Retail, Vol 9
Key Takeaways: Dick’s continues to lead when it comes to unaided awareness. Product selection and prices are the main draws for those who shop at Dick’s. Prices are the main draw for those who shop at Academy Sports. Dick’s remains the preferred retailer for shoppers...
(ABNB, OTAs) Travel Survey, Vol 5
Key Takeaways: Above all else, Airbnb customers view the platform as “convenient.” Airbnb has the highest NPS of the booking methods we test, including booking directly with a hotel/resort and OTAs. Among the broader population pool, consumers slightly favor Airbnb...
(DKNG, Fanduel) Sports Gambling Apps, Vol 9
Key Takeaways: Sports watching frequency is tracking slightly higher q/q. The share of respondents who gamble on sports is basically unchanged q/q. Among those who do gamble on sports, a higher percentage think their gambling frequency has increased compared to the...
(GOOG, MSFT) Search and Social, Vol 5
Key Takeaways: ChatGPT adoption among the broader population continues on a mostly flat trend (the share who has tried it has been slower to increase in recent waves, while awareness has continued to increase). Among those who have ever tried AI Chatbots, respondents...
(SIX, SEAS, DIS, CCL, RCL) Theme Parks and Cruises, Vol 5
Key Takeaways: The share of consumers who have visited each of the theme parks in our survey has been in-line to better sequentially since we started tracking this in February of 2023. Those who have visited the theme parks in our survey most associated each with the...
Monthly Tracker Survey | All Sectors and Macro, October 2023
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(M, KSS, TJX, BURL, ROST, Temu, Shein) Department Stores and Clothing Retail, Vol 33
Key Takeaways: 1.In our last two survey waves, the sentiment of department store customers related to sales and promotional offers and brand and product selection worsened (still net positive feedback, but worse sequentially). 2.Average spend during the past six...
(TGT, COST, WMT, FIVE, Dollar Stores) Low Cost Retailers, Vol 32
Key Takeaways: 1.Feedback toward Five Below was generally positive, with NPS coming in above dollar stores tested and favorable readings for in-store shopping and in-store experience. 2.At the same time, a higher percentage of Five Below customers said Temu will...
Bespoke – BBWI Deep Dive, Vol 6 | Laundry Detergent Scoped
Key Takeaways: 1.This quarter, we asked respondents about laundry detergent and Bath and Body Works offering its own laundry detergent line. Overall feedback from those who have tried it is very positive and feedback related interest among those who have not tried it...
Bespoke – AI Chatbots and Search, October Update
Key Takeaways: Google remains the most popular search engine and has not ceded ground to competitors of late. The share who use AI chatbots has increased sequentially, but only by a very small margin m/m. Full Report:...