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(GOOG, MSFT) Search and Social, Vol 5
Key Takeaways: ChatGPT adoption among the broader population continues on a mostly flat trend (the share who has tried it has been slower to increase in recent waves, while awareness has continued to increase). Among those who have ever tried AI Chatbots, respondents...
(SIX, SEAS, DIS, CCL, RCL) Theme Parks and Cruises, Vol 5
Key Takeaways: The share of consumers who have visited each of the theme parks in our survey has been in-line to better sequentially since we started tracking this in February of 2023. Those who have visited the theme parks in our survey most associated each with the...
Monthly Tracker Survey | All Sectors and Macro, October 2023
Bespoke-Monthly-Tracker-October-2023Download
(M, KSS, TJX, BURL, ROST, Temu, Shein) Department Stores and Clothing Retail, Vol 33
Key Takeaways: 1.In our last two survey waves, the sentiment of department store customers related to sales and promotional offers and brand and product selection worsened (still net positive feedback, but worse sequentially). 2.Average spend during the past six...
(TGT, COST, WMT, FIVE, Dollar Stores) Low Cost Retailers, Vol 32
Key Takeaways: 1.Feedback toward Five Below was generally positive, with NPS coming in above dollar stores tested and favorable readings for in-store shopping and in-store experience. 2.At the same time, a higher percentage of Five Below customers said Temu will...
Bespoke – BBWI Deep Dive, Vol 6 | Laundry Detergent Scoped
Key Takeaways: 1.This quarter, we asked respondents about laundry detergent and Bath and Body Works offering its own laundry detergent line. Overall feedback from those who have tried it is very positive and feedback related interest among those who have not tried it...
Bespoke – AI Chatbots and Search, October Update
Key Takeaways: Google remains the most popular search engine and has not ceded ground to competitors of late. The share who use AI chatbots has increased sequentially, but only by a very small margin m/m. Full Report:...
Bespoke – US Banking Survey
Full Report: Bespoke-US-Banking-Survey-Update-October-2023Download
Bespoke – Covid and Flu Shots, October 2023 Update
Key Takeaways: The percentage of consumers who say they had adverse effects after receiving a Covid shot is tracking flat m/m (at 4%). The share who had serious adverse effects remains above the share who says the same about the flu shot.The share who say they got a...
Bespoke – Sunday Roundup (10.29.23)
Reports From This Week: Audio Vol 29 (SPOT, SIRI, AAPL) Social Media Ad Execs, Vol 23 Fitness, Vol 28 (PTON, PLNT, etc) AAPL US AAPL China China eCommerce China Macro and Retail UK Macro and Retail UK Food Delivery Key Takeaways From Last Week: Audio Vol 29 Overall...