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Key Takeaways: Important demographics note – Tier 1 CitiesOver the past few years, the share of respondents coming from tier 1 cities has increased and the share coming from tier 2 cities has declined by a similar amount. The share of respondents coming from tier 3...

Key Takeaways: 1.Interest in VR products is roughly unchanged q/q. There was a very slight uptick q/q in the % who said they are interested in the Apple Vision Pro (2024 release). Respondents who expressed interest over-index to being younger, higher income, and male...

Key Takeaways: 1.Consumers view the Peloton brand as more for wealthy consumers than for all. This sentiment strengthened slightly q/q. 2.Interest in the standalone digital app from Peloton has slightly declined relative to levels three months ago. 3.Consumers have a...

Key Takeaways: 1.Relative to three months ago, ad execs see/expect weaker levels of demand when Threads by Instagram offers advertising. 2.Looking ahead, respondents think that TikTok, Amazon, and Google are becoming more important. 3.Feedback around ad budgets...

Key Takeaways: 1. Overall interest in a paid TikTok streaming music app has declined relative to our July update. 2.Interest in a paid TikTok streaming music app is highest among the 18-44 year-old bucket. 3.Consumers continue to view Sirius as a platform to listen to...

Reports From Last Week: NFLX Domestic NFLX India NFLX UK EVs and Autos Food Delivery US CMG Deep Dive Coffee Casual Dining Excel File (All Restaurants) Streaming Players Online Retailers / eCommerce (AMZN, ETSY, W, etc) Temu Deep Dive Social Media Consumers, US BNPL...